BlogFrog Raises $3.2 Million in Funding

One of the best parts of being a blogger is the interactions you make with other bloggers. Sometimes your virtual blogging friends become your closest friends, and you want to interact with them more than just through blog comments. Boulder, Colorado-based BlogFrog is a social media community platform that has been on the rise since it’s launch in 2009. BlogFrog recently announced that they have raised $3.2 million in Series A funding.

The company was first known as a “community for mommy bloggers,” and offered tools for bloggers to increase their reach socially. Just as the name hints, BlogFrog is a connective tool that helps you hop around to other blogs and communities. The most commonly discussed topics in BlogFrog communities are infertility, adoption, general parenting, photography, crafting and frugal living.

Over the last year, BlogFrog has shifted their business direction to help marketers reach an influential audience. BlogFrog offers two business products. One creates communities where fans of a given brand can interact online. The other recruits influential bloggers to write about topics related to a campaign, and then include an ad unit at the end with a call to join the conversation.

BlogFrog CEO and co-founder Rustin Banks  said “We’re basically anti-banner ads”. Banks says the big plan for the money is to “get the word out”. Banks estimates that BlogFrog  is only selling 5 percent of the campaigns that it could with the bloggers in its database. With the newly acquired funds, the company plans to double their head count this year and open an office in New York City.

With the help of co-founder Holly Hamann, who has been in the marketing industry in Boulder for 15 years, BlogFrog, has a created a community of 65,000 bloggers, with a reach to 5.5 women worldwide.

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