Google preparing to announce new Maps features just before Apple makes its own maps announcement

By now you know that Apple has announced its plans to divorce itself from use of Google Maps in iOS, with Apple developing its own mapping software that it will likely announce at WWDC starting on June 11.

Well, Google may be attempting to upstage whatever Apple plans to announce about maps, because the search giant has announced that it will be holding its own event, “The Next Dimension of Google Maps”, on Wednesday, June 6.

According to TNW, the invite continues to say:

“At this invitation-only press gathering, Brian McClendon, VP of Google Maps and Google Earth, will give you a behind-the-scenes look at Google Maps and share our vision. We’ll also demo some of the newest technology and provide a sneak peek at upcoming features that will help people get where they want to go — both physically and virtually. We hope to see you there.”

Whatever it is that Google is announcing, it must be pretty important to have a special event for it. Apple’s map service is rumored to have some pretty nifty 3D mapping features to it, so it will be interesting to see whether Google goes deeper down the 3D route, or whether it does something like launch a big update to the mobile mapping capabilities (which honestly, are already extremely strong, especially on Android devices) to combat directly what Apple is doing.

For us consumers though, this is great, especially if you’re a consumer that heavily uses the mapping features on your smart phone. Having Apple and Google at each other’s throats in a nuclear arms race to develop better hardware and software is, at the end of the day, a good thing for most of us.

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