Advertising today has become much more complicated than it once was. With the rise of online advertising, more traditional ways such as radio, television, billboards and mail are becoming a thing of the past. 2011 marked a big year for such advertising by beating out print and radio as the number two place ad dollars are spent. But advertising has a long history of progress and transformation that will constantly keep us moving.
Advertising began as early as 2000 B.C. with the invention of outdoor advertising by the Egyptians. It slowly progressed in England to print ads in 1472 and grew stronger during the American Revolution to encourage enlistment. Billboards became important facets of advertising with the invention of the automobile as well as electric signs and celebrity endorsements. It was not long before radio became the newest trend of broadcasting with its ability to reach much larger audiences.
Once TV commercials started airing politics became involved, and the birth of the longest-running TV ad jingle occurred with Mr. Clean. Eventually online advertising became mainstream in the early 90’s with banner ads, pay-per-clicks, and keyword ads. Since the 2000’s advertising and the social media have been intertwined through Twitter, Facebook and YouTube.
Although it is difficult to predict what form advertising will take in the future, one thing is sure; it will continue to improve and strive to become more useful to business, the economy, and the consumer.