Pinterest announced in a blog post today that soon, you’ll start seeing ads among your pins. Founded in 2009, the social network has around 200 employees and is valued north of $2.5 billion by investors. To date, the company has raised $338 million in financing, but has yet to generate its first dollar of revenue. Back in March, comScore reported that Pinterest sees 53.3 million unique visitors each month. Alexa.com has them ranked as the 13th-most trafficked website in the U.S. and 31st globally. They have to start somewhere, right?
In the blog post, Pinterest co-founder and CEO Ben Silbermann says he wants to avoid flashy, obnoxious banner ads that users despise. Instead, he promises the ads will start as “Promoted Pins” and will be:
—Tasteful. No flashy banners or pop-up ads.
—Transparent. We’ll always let you know if someone paid for what you see, or where you see it.
—Relevant. These pins should be about stuff you’re actually interested in, like a delicious recipe, or a jacket that’s your style.
—Improved based on your feedback. Keep letting us know what you think, and we’ll keep working to make things better.
He goes on to say they still have a few details to figure out, and in the meantime, they’re going to start testing ads in search results and category feeds. What do you think, Pinterest users? You had to know this was coming, but will it affect your usage of the site? Let me know on Twitter: @mbchp or in the comments below.
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