Well! Here’s something I didn’t expect to see enter the tech world: condoms with QR codes.
In a new campaign from Planned Parenthood of the Great Northwest, 55,000 condoms have been distributed around local colleges and universities with a QR code, allowing them to be tracked at a website called WhereDidYouWearIt.com. Users can scan the QR code with their smartphones and anonymously upload their location as well as some general details about their experience.
Ummm….details about the experience? No pressure, or anything. And just when you thought you’d witnessed the epitome of TMI on other social networks!
It’s essentially the Foursquare of getting frisky. Most definitely an unconventional and risky campaign from Planned Parenthood. But kind of innovative and interesting, too. Says a rep from Planned Parenthood, “Condoms are an essential tool in preventing unintended pregnancy and stopping the spread of sexually transmitted infections, including HIV…We hope the site promotes discussions within relationships about condoms and helps to remove perceived stigmas that some people may have about condom use. Where Did You Wear It attempts to create some fun around making responsible decisions.”
So far, the experiment seems to be working. The safe sex map on the website reveals check-ins from all across the country and even internationally.
What do you think? Totally crazy? Or crazy enough it just might work?