Everything You Need To Know About The Sony QX10 And QX100 Cameras

I’ve been keeping track of the QX10 and QX100 leaks and rumors for a while, and the more I think about it, the more the concept grows on me. If you’re not familiar, the QX10 and QX100 are innovative standalone camera systems made to work with your iPhone or Android device and they look just like a detachable lens like any other camera. Of course, they work best with Sony’s Xperia devices, but having one isn’t a requirement. They connect to your phone via WiFi, turning it into your viewfinder and controls.

It’s an intriguing concept: you already carry your phone everywhere you go, but now, instead of carrying a bulky point and shoot or DSLR, you just pack the QX10 in your bag and pull it out when you need it. It’s true what they say — the best camera is the one you have with you — and that seems to be what Sony’s goal is here. Both camera systems will officially be unveiled at IFA in Berlin, which starts today, but the details (and a promo video) have leaked ahead of time.

As cheeky and slightly awkward as that video is, it isn’t completely unrealistic. I don’t see myself taking pictures of random puddles or splattered food a stranger dropped on my shirt, but when I take my son to the park (or on vacation), it’d be nice to have.

Sony Cyber-shot QX10

The QX10 is the entry-level model, but it’s no slouch. It packs an 18MP Exmor R CMOS sensor and a 10x optical zoom into a small package. It weighs in at less than 4 ounces. It also has optical image stabilization, which should help prevent your images from being blurry. The QX10 will be available in both black and white color options later this month for $250.

Sony Cyber-shot QX100

The QX100 is the premium shooter of the two, boasting a 20.2MP Exmore R CMOS sensor, which is the same found in Sony’s award winning RX100 II camera (which retails for $750). The QX100 doesn’t offer near the telephoto capabilities of its younger sibling, providing just 3.6x optical zoom. It does have a wide-aperture Carl Zeiss Vario-Sonnar T lens and a BIONZ image processor, which, according to Sony, ensures “beautifully natural, detail-packed still images and Full HD videos.” It also has a control ring on the front for manual adjustment of zoom and focus. It’ll also be available later this month, with a price tag of $500.

You can view the full press release below.

New Sony QX100 and QX10 “Lens-Style Cameras” Redefine the Mobile Photography Experience

New Concept Cameras Link Flawlessly to Smartphone, Offering High-Zoom, Stunning Quality Images and Full HD Videos for Instant Sharing

Merging the creative power of a premium compact camera with the convenience and connectivity of today’s smartphones, Sony today introduced two “lens-style” QX series cameras that bring new levels of fun and creativity to the mobile photography experience.

The innovative Cyber-shot™ QX100 and QX10 models utilize Wi-Fi® connectivity to instantly transform a connected smartphone into a versatile, powerful photographic tool, allowing it to shoot high-quality images and full HD videos to rival a premium compact camera. It’s an entirely new and different way for consumers to capture and share memories with friends and family.

With a distinct lens-style shape, the new cameras utilize the latest version of Sony’s PlayMemories™ Mobile application (availablefor iOS™ and Android™ devices, version 3.1 or higher required) to connect wirelessly to a smartphone, converting the bright, large LCD screen of the phone into a real-time viewfinder with the ability to release the shutter, start/stop movie recordings, and adjust common photographic settings like shooting mode, zoom, Auto Focus area and more.

For added convenience, the app can be activated using NFC one-touch with compatible devices. Once pictures are taken, they are saved directly on both the phone and the camera*, and can be shared instantly via social media or other common mobile applications.

“With the new QX100 and QX10 cameras, we are making it easier for the ever-growing population of ‘mobile photographers’ to capture far superior, higher-quality content without sacrificing the convenience and accessibility of their existing mobile network or the familiar ‘phone-style’ shooting experience that they’ve grown accustomed to,” said Patrick Huang, director of the Cyber-shot business at Sony. “We feel that these new products represent not only an evolution for the digital camera business, but arevolution in terms of redefining how cameras and smartphones can cooperatively flourish in today’s market.”

The new compact, ultra-portable cameras can be attached to a connected phone with a supplied mechanically adjustable adapter, or can be held separately in hand or even mounted to a tripod while still maintaining all functionality and connectivity with the smartphone. They can also be operated as completely independent cameras if desired, as both the QX100 and QX10 cameras have a shutter release, memory card slot and come with a rechargeable battery.

Premium, Large-Sensor QX100 Camera

The Cyber-shot QX100 camera features a premium, high-quality 1.0 inch, 20.2 MP Exmor R™ CMOS sensor. Identical to the sensor found in the acclaimed Cyber-shot RX100 II camera, it allows for exceptionally detailed, ultra-low noise images in all types of lighting conditions, including dimly lit indoor and night scenes.

The sensor is paired with a fast, wide-aperture Carl Zeiss Vario-Sonnar T* lens with 3.6x optical zoom and a powerful BIONZ image processor, ensuring beautifully natural, detail-packed still images and Full HD videos. As an extra refinement, the QX100 sports a dedicated control ring for camera-like adjustment of manual focus and zoom.

Several different shooting modes can be selected while using the QX100 including Program Auto, Aperture Priority, Intelligent Auto and Superior Auto, which automatically recognizes 44 different shooting conditions and adjusts camera settings to suit.

High-Zoom Cyber-shot QX10 model

Boasting a powerful 18.2 effective megapixel Exmor R™ CMOS sensor and versatile 10x optical zoom Sony G Lens, the Cyber-shot QX10 camera allows mobile photographers to bring distant subjects closer without sacrificing image quality or resolution, a common problem in smartphones. It’s also extremely portable and lightweight – weighing less than 4 oz and measuring about 2.5”X2.5”x1.3”, it’s a great tool for travel photography.

Additionally, the camera has built-in Optical SteadyShot to combat camera shake, keeping handheld pictures and videos steady and blur-free. It has Program Auto, Intelligent Auto and Superior Auto modes to choose from, and will be available in two different colors – black and white.

Pricing and Availability

The new Cyber-shot QX100 and QX10 lens-style cameras will available later this month for about $500 and $250, respectively.

The cameras and a range of compatible accessories including a soft carry case and dedicated camera attachment for Sony Mobile phones like the Xperia™ Z can be purchased at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

Please visit www.blog.sony.com for a full video preview of the new Sony Cyber-shot QX Series cameras and follow #SonyCamera on twitter for the latest camera news.


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