Sports Marketing Through Pinterest

Unless you have been on a social media hiatus for the past couple months, Pinterest is no new topic. The social network has been sweeping the nation by storm and recently helping boost ecommerce for well-known brands. Pinterest is driving more traffic than Google+, YouTube and LinkedIn combined, so it is only natural that sports teams and leagues are jumping on the bandwagon as well.

Multiple NBA and MLB teams, some NFL and NHL franchises and a few college and women’s sports teams have recently joined the trend. Teams have been using the site to showcase various different content ranging from fan art, apparel, and display merchandise, to creating specific boards reflecting team-associated culture and lifestyle trends.

One interesting aspect of the Pinterest market is the availability to focus on particular niches of fandom. Users are able to follow either a team as a whole or specific boards, as well as share things more easily than they could if they used Facebook or Twitter. But it doesn’t stop there; teams can promote their boards on official websites to expand their networks further. Although Pinterest is still in the beginning stages as a marketing tool, the future looks bright for the site and its users as the Pinsanity grows stronger!

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