Today’s Apple Announcement is all about Student Engagement

“If you’re a HS student in the US, it’s not so easy. Not only social pressures. Stats show that if you enter as a freshman, you have a 70 percent chance of graduating in 4 years. Worse in worse-off areas. Technology can change this. It can make things better.” – Phil Schiller.

Not just a technological announcement
I hope this isn’t lost on you. Sometimes we like new technology just for the fact that it’s new technology. This is bigger than that.

Kids, of all ages, love the iPad. Schiller said in his announcement today: “It’s not a big surprise that kids get excited learning on iPad. It’s the #1 device on teen wishlists this past holiday season.”

Consider this: how much do kids love the iPad?
It’s immeasurable. And it’s almost entirely innate. Apple didn’t have to advertise to these kids like Fruit Loops, Golden Crisp and Miley Cyrus did. Just watch a toddler with an iPad, they’re mesmerized, and they’ll play with that tool non-stop learning and growing if you give them the apps they need.

Apple wants to have a meaningful impact.
Schiller said today: “Apple’s entire education business is based on teaching, learning, and student achievement. Try to bring the same passion they bring to every product into education business, too. We’re so proud to take part in anything that can help students learn and achieve greatness.”

This is really profound. You have to be consciously ignoring the kids around you to miss the fact that the iPad is good for them. They learn. Every age. Even kids with special needs. This is the cusp of an amazing transformation of the education industry.

Student Engagement
What are the tectonic shifts making waves? It’s the way kids get engaged. Schiller admitted that parents and teachers want more “Student Engagement”, they want the kids to be inspired to want to discover and learn. The iPad is making that happen.

The magic of disappearing technology.
This isn’t big because it’s a cool new high resolution display, faster speeds, or longer lasting battery. This is cool because it’s the application of technology to make real lives better. When kids play with the iPhone, iPad and Mac, the electronics aren’t what they see, and it’s just them and the content.

The power is that the students are drawn in and engage in learning. The magic is that the device disappears.

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