Why Did Apple Call It Mavericks?

While iOS 7 got most of the attention at Apple’s World Wide Developer Conference this week, some TLC should be given to its desktop cousin, the Mac operating system, which got some significant upgrades as well.

Most notably is the new name of the latest version of the OS itself. In the past, Apple has relied on ‘big cat’ names for its iterations of software. Strong, iconic names like “Lion,” “Tiger,” and “Leopard.” You knew the well was starting to run dry though when the more recent versions were a bit recycled: “Snow Leopard” and “Mountain Lion” anyone?

For the next versions going forward, Apple acknowledged a potential brand extinction of fabulous felines and decided to take a different direction which was announced at the keynote on Monday.

“We want a set of names that will carry us for at least the next ten years,” said Craig Federighi, Senior Vice President of Software Engineering, “places that inspire us, here in California.”

The first landmark to be deemed a Mac OS is “Mavericks,” a popular surfing location in northern California. The name has gotten some jeering and even criticism from critics and the public with many John McCain, Top Gun and Maverick movie jokes that followed. Time will tell how the name will stick as the OS is promised to be released later this year with a great list of new features.

What do you think of the new name? What would be some other places in California you think would be fitting for the Mac OS? Sound off in the comments.


Tags: , , , , , ,

  • Molly

    Hate it. Hate the new look. I’ve been a diehard mac user for over 20 years and for the first time, I dislike my apple products. It’s depressing.