Fundraisers, this is important: YouTube’s recent update allows you to put links to your Kickstarter or IndieGoGo project directly in a YouTube video via annotations.
An annotation is text that is displayed on top of the video. Annotations could also be links. Before this update, annotation links had to be YouTube links. To get to the project, the user had to find it on their own or click a link in the video description.
YouTube explains what inspired this update:
Over the past year, crowdsourced fundraising has exploded as great way to raise money for creative projects. We’ve seen lots of you using platforms like Kickstarter and Indiegogo to fund projects, and we want to make it easier for even more of you to use these tools. We’ve teamed up with these platforms so you can now link directly to project pages on Kickstarter or Indiegogo through annotations.
We’ve been inspired by creators who have funded projects through these platforms, like Freddie Wong’s Video Game High School and James Rolfe’s Angry Video Game Nerd: The Movie, and we hope this helps many more of you launch the projects you’ve been dreaming about. To use the feature, go to your Video Manager, click “Edit” and select Annotations. You’ll see the following screen, with an option to link to any existing Kickstarter or Indiegogo project page
Great incentive to put a project video on YouTube.