Summary: Smartphones vs. Feature Phones

This is the summary of the entire [ZAGG Report]. You can view previous parts here:

Part 1: Verizon (link)
Part 2: T-Mobile (link)
Part 3: Sprint (link)
Part 4: AT&T (link)

If we take the smartphone penetration stats provided by each of the four national carriers above and average them, we see that 60.25% of branded customers on contract / postpaid plans across the country are using smartphones.

Now, how do these numbers compare to the population of the country as a whole? Yep, I went there too.

Based on the past two years’ rate of growth, I estimated the current population of the U.S. to be 314,462,963.  The four national carriers claim to have a combined 290,670,000 subscribers. It’s safe to say not every “subscriber” is a person, since plenty of people carry more than one device, and sometimes more than one device on separate carriers. It’s impossible to know that breakdown, though.

Here’s what we can extrapolate, though.

If we exclude everyone in the population under the age of 13 (comScore follows this model, as well), we can very reasonably calculate there are 260,586,589 people in the United States, age 13 and older. For that segment (83% of the entire population), there are 1.12 mobile phones to each person in this segment. That number is actually higher once you include regional carriers like MetroPCS, Cricket, US Cellular, and others.

For smartphones specifically, comScore says there are “more than 110 million” active users. Calculating that number against the number of people over age 13, and we end up with an overall smartphone penetration in the U.S. of 42.3%. If we go one step further and remove the top age bracket (75+), we get a smartphone penetration of 45.6% for all Americans age 13 to 74.


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